Internet of Things
Road to 50 App
Built exclusively for Super Bowl 50, the ROAD TO 50 app allowed fans and locals to explore, schedule, and engage with Super Bowl 50 events. The app combined geo-location, beacon technology, and gamification. Here's how I led the UX effort for this project.
How would we create an experience that would increase fan engagement for all Super Bowl events listed below for one million+ attendees?
Introducing a Lean Approach
We had a few weeks to deliver the experience. I drew inspiration from Google Venture's 5 Day Sprint and determined that we would ideate, prioritize, and organize collaborative design sessions as our approach.
Meeting Our Fans
During our kick-off session, we reviewed the business and product goals and aligned them with user experience goals. We then performed contextual inquiries at a sport's bar during Thursday night football. The insights gathered helped us craft a mental model and a snapshot persona that we then applied to a journey map.
Customer Journey Map
Meeting Fan's Expectations
We wanted to validate the mental model our fans had of the Super Bowl. I created a conceptual model that represented the mental model and tested it against fan's expectations through interviews. We also designed the information architecture using card sorts.
A Collaborative Effort
I had the responsibility of creating quick wireframe concepts based on the insights gathered during discovery and sketches created during the definition of our MVP. Our UX research team conducted validation testing for usability and findability. Once validated, the wireframes got handed off to the Super Bowl 50 host committee for completion of design, development, and deployment.
Road to 50 Experience Highlights
A schedule of events that helps fans find all the details for all Super Bowl 50 major events. These events seamlessly integrate with users' calendars for a personalized itinerary.
My Super Bowl
Gamification: fans can collect badges, unlock exclusive Super Bowl content and be entered for a chance to win Super Bowl 50 tickets.
My Super Bowl Story: the app tells the story of a fan's Super Bowl experience through the schedule they create, badges they collect, and the media they save.
Fans can explore the Bay area including all NFL-sponsored events such as NFL Experience Driven by Hyundai, the 50th Mile and Super Bowl City presented by Verizon.
Random Fan Reviews
In The Press
Download the Road to 50 App.